What you need to know to prepare for the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (CCPA) represents the most significant change for privacy regulation in the United States.
The bill passed in June last year with more than 600,000 signatures from Californians. For businesses that fail to comply with the regulation, fines of up to $2,500 will be imposed on each case, per individual or person.
The regulation will go into effect on January 2020, with a look-back period starting January 1, 2019.
In this webinar, we’ll explore the key principles of the regulation, and discuss how businesses can ensure transparency and control for preferences and consent - two fundamental aspects of the framework.
We’ll provide tactical steps to ensure your team is collecting consent correctly and providing control for email preferences throughout the customer lifecycle.
CEO & Co-founder
Daniel has built and led go-to-market teams at Responsys, ToutApp, Node.io Datanyze, and DocuSign. Daniel received a Bachelor’s from the University of Michigan and a MBA from Doshisha University.
Lisa Gradow is Co-Founder of Usercentrics. Prior to that, the data protection and information security expert implemented GDPR and ISO 27001:2013 at Scalable Capital, one of Europe's largest digital investment managers.