Consumers Transparency:

Preferences & Consent in the Age of Privacy

What you need to know to prepare for the California Consumer Privacy Act (CCPA)

Available on-demand | 1 hour

The California Consumer Privacy Act (CCPA) represents the most significant change for privacy regulation in the United States.

The bill passed in June last year with more than 600,000 signatures from Californians. For businesses that fail to comply with the regulation, fines of up to $2,500 will be imposed on each case, per individual or person.

The regulation will go into effect on January 2020, with a look-back period starting January 1, 2019.

In this webinar, we’ll explore the key principles of the regulation, and discuss how businesses can ensure transparency and control for preferences and consent - two fundamental aspects of the framework.

We’ll provide tactical steps to ensure your team is collecting consent correctly and providing control for email preferences throughout the customer lifecycle.

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Daniel Barber

CEO & Co-founder


Daniel Barber is the CEO & Co-founder of DataGrail. In the Age of Privacy, DataGrail helps businesses comply with the CCPA, GDPR, and forthcoming regulation. Prior to DataGrail, he led revenue teams at DocuSign, Datanyze (acquired by ZoomInfo), Node.io, ToutApp (acquired by Marketo) and Responsys (acquired by Oracle). He also advises several high-growth startups including Chorus.ai, Outreach.io, and SignOnSite.

Lisa Gradow



Lisa Gradow is Co-Founder of Usercentrics. Prior to that, the data protection and information security expert implemented GDPR and ISO 27001:2013 at Scalable Capital, one of Europe's largest digital investment managers.

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