DataGrail is thrilled to announce its partnership with Webflow, the leading visual-first website experience platform, to bring enterprise-grade consent management to Webflow customers at a preferred rate.
At DataGrail and Webflow, we understand the weight of first impressions. Your website is your most important marketing channel and often the first interaction customers have with your brand. Your cookie consent experience should meet your customer’s privacy expectations and feel like a natural extension of your brand.
The DataGrail Consent app for Webflow ensures that marketers can focus on what they do best—delivering exceptional digital experiences—while maintaining the necessary safeguards for privacy and compliance.
With DataGrail Consent, Webflow customers can:
- Ensure automated compliance with GDPR, CCPA, and more.
- Integrate seamlessly with Webflow’s native analytics and optimization solutions –Analyze and Optimize.
- Create fully customized, white-labeled consent banners.
- Manage consent for multiple Webflow domains within a single platform.
- Make fast, no-code updates to consent banner design and configuration without a developer.
The Need for Privacy in Digital Marketing
As digital interactions become increasingly ubiquitous, consumer expectations around how businesses handle their data privacy have reached an all-time high—alongside rapidly evolving data privacy regulations.
A McKinsey report showed that 71% of consumers would stop purchasing from a company that collects or shares their sensitive data without explicit permission.
Marketing teams must now prioritize building trust with their customers from the very first interaction. How you manage consent on your website can significantly impact a customer’s perception of your brand and ultimately, their loyalty.
Unfortunately, existing consent tools leave marketers feeling frustrated because they are difficult to configure properly, regularly fail to deploy on time, require developer work to make design changes, and must be updated manually each time a new or updated regulation is introduced.
Personalization + Privacy = Webflow and DataGrail
With Webflow and DataGrail Consent, marketing and privacy teams can finally achieve the perfect balance of personalization and privacy.
Unlike other consent solutions, DataGrail’s first-of-its-kind, no-code consent management platform combines dynamic, deep customization and automated, verifiable compliance for the latest data privacy regulations—including GDPR, CCPA, and many more.
The DataGrail Consent app for Webflow offers a unique opportunity for marketing and privacy teams to enhance user experiences while ensuring compliance with data privacy regulations.
“Webflow is deeply invested in giving teams the tools they need to build, manage, and optimize their website experiences –and that includes supporting privacy best practices and compliance with local regulations. We’re pleased to welcome the DataGrail Consent app as a way for our customers with specialized consent management needs to achieve the ideal balance of personalization and privacy.”
— Brett Domeny, Senior Group Product Manager, Webflow
Here’s how our partnership benefits marketers and privacy teams alike:
Seamless support for Webflow Analyze and Optimize
Webflow Analyze and Optimize are two powerful new products that offer native visitor behavior analytics and AI-powered personalization and A/B testing, respectively. DataGrail Consent integrates seamlessly with Analyze and Optimize to ensure you always respect site visitors’ consent to tracking and stay in compliance with applicable regulations.
Personalization meets automated GDPR and CCPA compliance
DataGrail Consent automatically updates tracking settings for all your cookies and trackers, including Webflow Analyze and Optimize, based on the location of the user and their consent choice. This means you’ll always serve the right banner to the right person in the right language with dynamic policy application and maintain GDPR and CPRA compliance.
Consent banners that enhance the customer experience, not disrupt it.
DataGrail Consent offers white-labeled banners and deep customization capabilities, allowing you to align your banner notices with your brand’s style guide—no development work required. This ensures that your consent banner feels like a natural part of your website, maintaining brand integrity while respecting customer preferences.
Multi-domain support
DataGrail Consent will integrate with each of your unique domains giving you complete visibility from a single dashboard and the option to publish to all your sites with one click—deploying changes to every part of a digital experience in seconds.
Empowering marketing teams
DataGrail Consent’s no-code integration to Google Tag Manager allows marketing teams to independently make changes to their Webflow site, without worrying about non-compliance or relying on development resources. This means faster iterations and a more streamlined approach to compliance.
With this integration, DataGrail is also able to take full advantage of Google’s scale infrastructure to operate, allowing your site to maintain speed and performance.
“DataGrail Consent is by far the best Consent platform we’ve used. Previously we had to push code manually every time there was a small change. The partnership on the Consent launch and the technical expertise of the team have been great, especially compared to other vendors.”
—Tyler Pinho, Carvana
Get Started Today
Together, we’re excited to be at the forefront of this transformation, helping Webflow customers navigate today’s and tomorrow’s data privacy challenges with our app partnership.
Explore how DataGrail Consent and Webflow can work together to transform the way you manage data privacy. Start your free trial of DataGrail Consent today and discover the power of privacy in your marketing strategy.
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